Keeping You Current

Register today to propel your association management career ahead by taking the upcoming CAE exam.   Learn how to build an infrastructure for successful nondues revenue program implementation and creation by attending our next virtual seminar.  Get a sneak peek at the March issue of Association Management.  Find out what public policy issues are hot in our industry.  Discover resources that will help you manage a membership dues increase.  Don't forget to register to attend DigitalNow: Association Leadership in the Digital Age, April 15 - 17 in Lake Buena Vista, Florida.  And take a look at some of the upcoming education events for March.  The Weekly Bulletin...your best source for news from ASAE.

Propel Your Association Career - Become a CAE

You still have time to apply for the CAE Credentialing Program and take the May 4th CAE Test.  The application deadline for eligibility for the CAE Credentialing Program is March 3, 2004.  

A voluntary certification effort founded in 1960, The Certified Association Executive Program (CAE) is designed to elevate professional standards, enhance individual performance, and designate those who demonstrate knowledge essential to the practice of association management.  Join a distinguished group of peers worldwide who have chosen to attain this high level of excellence. The CAE credential is your key to enhanced professional stature.

For more information, please see the ASAE Web site  or  contact Diane K. Smith, ASAE Credentialing Services at 202-626-2772 or e-mail her at  dsmith@asaenet.org
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Create The Right Environment to Foster Successful Nondues Revenue Programs

Association Nondues Revenue:  Creating the Fast Track
March 10, 2004
2:00 p.m. - 3:30 p.m. ET
Virtual Seminar

For more information about this program, click here.

In today’s competitive world, you may be faced with a shifting paradigm in managing your association finances. No longer can we be content with accepting dues payments and selling products and services we think members want; we must think and operate more like the nimble for-profit entities that are competing with us for member dollars. Traditional cycle times in associations must make way for entrepreneurial thinking and planning!

How do you create the type of  environment that encourages real entrepreneurs in your association? Hear what it takes – from the ground up – to plan products and services with clear business objectives in mind that will help level the playing field between your association and its for-profit competitors. Learn how to build consensus to get buy-in from the right people at the right times, and discover the critical role of the organizational champion in any entrepreneurial project. In this content-rich virtual seminar you’ll also hear how to walk the delicate line between the revenue project and the legal impact it may have on the association.

Timing is everything…take your revenue streams to new heights of innovation and creativity by embracing the techniques used by for-profit entrepreneurs – and then reap the benefits!

Speaker: Carroll S. Thrift, president, Horizon Resource Associates
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Take a Sneak Peak into the March Issue of Association Management
Coming soon to your mailbox..the March issue of Association Management.  Take a look at what you'll find in this issue:

Finding Fundraising Focus
Nonprofit organizations that are living on declining individual and corporate donations are finding some success with online giving, for-profit ventures, corporate collaboration, and planned-giving programs.

Informed Philanthrophy
Emmett D. Carson, president and CEO of The Minneapolis Foundation, talks about what it takes to find effective programs to fund.  He'll also tell you about tapping a new source: our nation's increasingly diverse donor base.

Are Associations Spammers Too?
Learn the details of the federal CAN-SPAM Act in this special report on how the law applies to association e-mail communications and that of association for-profit subsidiaries.

Worldwide Reach, Passport Optional
Challenged to populate a new, worldwide organization, the International Association of Medical Science Educators paired technology with traditional communication vehicles to facilitate an active, global membership.

When Board and Staff Align
When Kathleen Larmett toook the top job at the National Council of University Research Administrators, she saw some chinks in the organization's structure.  Using a methodical process, the council has positioned the staff and board for peak performance.

And the Show Goes On
Learn how a strategic review of your organizations' show can shed light on what you're doing right and what needs some help - because the show must go on.
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FEC Puts New Limits on Political Groups but Leaves Room for "Soft Money" Spending

The Federal Election Commission (FEC) issued a ruling Feb. 18 that non-party political organizations must use regulated "hard money" for activities that "promote, attack, support or oppose" federal candidates. The 4-2 ruling further stated that outside political organizations could use a mix of hard and soft money for activities that benefit federal, state and local candidates.

Get an ASAE Member Discount When you Attend Folio: Midwest

As an ASAE member, you and your team can receive discounted admission to Folio: Midwest, March 29-30, at the Sheraton Chicago Hotel.  Folio: Midwest is the largest gathering of the magazine industry in the region.  It's where the publishing community gathers to share new ideas and learn how to better serve its customers.

Folio:Midwest understands that magazine publishing can be a different animal for associations.  The process may be the same, but the mission, budget and overall goal can be vastly different.  So, they have created educational sessions devoted exclusively to associations.  Some of these include:

• For-Profit or Non-Profit: Five Best Practices Each Can Learn from the Other.
• Expanding Your Magazine from a Member Benefit to a Consumer Revenue Stream
• The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.

The program is full of fresh content and customized educational tools for all the members of your team, including: editors, publishers, ad sales staff, sales directors, designers, circulation managers, and marketers. Whether you're a seasoned executive or a new hire needing some basic training, you'll return to the office with strategic trends and innovative ideas to help position your publication for success in 2004 and beyond.

For additional details check out www.foliomidwest.com. To get the ASAE discount be sure to use this url https://www.customreg.com/foliomidwest/default.asp?s=ASAE. Or, simply call 800-927-5007 and reference code E29.  Register by March 5th and you'll save an additional $100.00. [return to top]

The Best Association Jobs Can Be Found at CareerHeadquarters

Discover the tool hundreds of professionals have used to land their new association management job.  Career Headquarters will grant you access to targeted job listings and internships across the country along with career-related books and articles. Reach your professional potential and take that next step in a successful career with this vital career tool. Click on the newest positions available for a sample of what Career Headquarters has to offer: 

Director of Marketing and Membership
Association Executive Resources Group - Gaithersberg, MD

Director of Marketing
American Society of Clinical Oncology, Alexandria, Virginia

Member Advocacy Specialist
Illinois State Medical Insurance Services, Inc. - Chicago, Illinois

Executive Director
Atlanta, Georgia

Whether you are searching for a new career or your next, best employee, Career Headquarters has the answers.  Learn more today at http://www.careerheadquarters.org. [return to top]

Question of the Week - Membership Dues Increase Issues

What issues do I need to keep in mind when considering a dues increase?

Upcoming Events at ASAE

Virtual Law School:  Contract Law
March 16, 2004
Virtual Seminar
For more information or to register, click here.

Leadership Training on a Shoestring Budget
March 18, 2004
Knowledge Network
For more information or to register, click here.

Diversifying Your Revenue Streams
March 23-24, 2004
Symposium
Washington, DC
For more information or to register, click here.

Accelerating Your Career
March 31, 2004
Seminar
Washington, DC
For more information or to register, click here.

DigitalNow: Association Leadership in the Digital Age
April 15 - 17, 2004
Lake Buena Vista, Florida
For more information or to register, click here.

For a full list of ASAE events, click here. [return to top]

Does your organization engage in e-marketing?
Find out how MagnetMail, the ASAE-sponsored e-Marketing Program that powers the ASAE Weekly, can help you achieve record-breaking results. Call MagnetMail at 877-488-2666, or visit us on the Web at www.realmagnet.com/commpartners. To request additional information complete our online form.