ASAE to Hold Interactive Town Hall Meeting on the FTC's CAN-SPAM Act

ASAE will hold an interactive Town Hall meeting on the Federal Trade Commission’s (FTC) proposed rules defining commercial e-mail on October 1, 1:00 p.m. - 3:00 p.m. ET, at The Conference Center at ASAE in Washington, DC or via audio-conference. Visit http://www.asaenet.org/asae/cda/index/1,1584,LID101258_MEN3_OBJCourse,00.html 
to register.

In short, the FTC would consider a wide array of association e-mails – including those about a conference registration or a new book on industry best practices, for example – “commercial,” under its proposed rules.

Panelists at the program will include the primary author of the FTC’s proposed rules, Michael Goodman, staff attorney for the FTC; and attorneys for ASAE and The Center for Association Leadership, Jeffrey Tenenbaum, partner, Venable LLP, and Jefferson Glassie, partner, Shaw Pittman LLP.

As reported by Inroads, the FTC published a Federal Register notice Aug. 13 seeking public comment on the proposed criteria for determining the “primary purpose” of an e-mail message. ASAE plans to file comments, but other interested parties can file electronically before Sept. 13 at the following Web site: https://secure.commentworks.com/ftc-canspam/.

FEC Adopts Limited New Rule Regulating 527s

Under pressure for months to curb the “soft money” spending of Section 527 political groups, the Federal Election Commission (FEC) voted to adopt a limited new rule requiring some groups to use federally regulated “hard money” to pay for at least 50 percent of their expenses, including salaries, rent and other overhead.

Apart from the FEC action, the Internal Revenue Service (IRS) announced new steps last week designed to improve reporting and disclosure by 527 groups. The new initiative will involve contacting 527 groups whose filings appear to be incomplete, were filed late, or were amended and are materially different from the original filing.  Martha Sullivan, IRS Director of Exempt Organizations, said, “The statute is very clear that those tax-exempt political organizations reporting to us must make the required disclosures in a timely, accurate manner. The IRS is working to make sure this important information is available this fall and that these groups meet their public reporting responsibilities.”

To learn more about this and other issues visit the ASAE Public Policy Web site at  www.asaenet.org.

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ASAE's School of Association Management Online® —Registration is NOW OPEN!

Time is a precious commodity, especially to a busy association professional like you! Finding free time to cultivate your association-specific knowledge in your specialized field, while balancing your career and your personal time can be difficult. We can help! ASAE’s School of Association Managementâ (SAM) Online is affordable and convenient education that can be completed anywhere by simply accessing the Web and e-mail. Also, since these classes do not take place in real time, you learn at your own pace and according to your schedule.  Plus, this is an opportunity to earn your CAE hours!

Make the most of this opportunity to take your professional development seriously with SAM Online. Pick from the following classes that are NOW OPEN for registration and sign up today! To register, visit http://desktopasae.certilearn.com/home/. 

Managing in an Association
October 6 - November 16 (18 CAE Hours)

Membership Marketing
October 6 - November 16 (18 CAE Hours)

Education Program Management
October 6 - November 16 (18 CAE Hours)

CEO Dialogue
October 6 - November 16 (18 CAE Hours)

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Attention DC Metro ASAE Members–The Spotlight is on You!

Join the GWSAE Network on September 28, 2004 for Spotlight on You-an evening with friends, both old and new to celebrate...

YOU-the best and brightest volunteers of 2003-2004
YOU-the Action Team and Special Interest Group leaders and participants
YOU-individuals committed to association careers and to advancing the profession
YOU-realizing ways to enrich your experiences and expand your network
YOU-the future of the GWSAE Network

Honoring this past year's finest volunteers and looking toward the future. Register online at http://www.gwsaenetwork.org/home.htm.

The GWSAE Network — Exceed Your Expectations!
 
The GWSAE Network is the premier connection for association professionals and industry partners in the Greater Washington region. Building on GWSAE's 77 years of success, the 7,000-person network blends volunteer opportunities, networking programs and the largest concentration of associations in the country to give you the resources you need to grow professionally and personally.

Learn about valuable Action Team volunteer opportunities and how to participate in our Special Interest Groups (SIGs) at http://info.asaenet.org/pdf/GWSAE-fact-press1.pdf.. Please take a moment to complete the GWSAE Network sign-up sheet and fax it to 202-326-0995.

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Advance Your Career with the ASAE Bookstore's New Titles

The ASAE Bookstore is excited to offer the following three new titles! 

Certification and Accreditation Law Handbook, 2nd Edition
Jerald Jacobs and Jefferson Glassie
If your organization is a private, nonprofit voluntary organization that issues credentials, operates certification or accreditation programs, or are considering doing so – this reference tool is a MUST have. Topics in this comprehensive and user-friendly review of the legal principles and aspects of credentialing include liability to third parties, confidentiality of records, use of credentialing marks, tax exemption, and administrative and risk management issues. Appendices include sample documents and excerpts from the Federal Register. (2004, 247 pages, hardcover)
Product # 216351
ASAE Member: $100.00 Nonmembers: $ 150.00

International Handbook on Association Management, 2nd Edition 
Walter Schaw, Ph.D., CAE
International Handbook on Association Management is an essential resource for association management professionals whose work takes a global perspective. It reflects an international standard of association management competence that is equally applicable in a developing country or a more economically advanced nation.  Based on successful international field-training experience on three continents, this comprehensive handbook covers:
· Introduction to Associations
· Leadership
· Governance and Organization Structure
· Developing Membership
· Financial Management and Administration
· Association Staff Operations
· Communication, Publications, Public Relations and Marketing
· Education and Training
· Information Technology
· Advocacy (Government Relations) and Self-Regulation
· Law of Associations
· Strategic Vision
Product code # 216531. 
ASAE Member $34.95  Nonmember $43.50

From Scan to Plan:  Managing Change in Associations
By James G. Dalton, CAE
This new publication helps you find the balance. Building upon From Scan to Plan:  Integrating Trends into the Strategy-Making Process published in 2003 by the ASAE Foundation, it focuses on how association executives can identify and manage the changes already affecting the culture of their workplaces. It addresses change management from three points of view: the mid-level manager who must manage one major change initiative from a project perspective, the CEO who must manage the ongoing change initiatives from a process perspective, and the elected officer who sees the need for change from the standpoint of the association’s mission and vision. 
Product code 218104
ASAE Member $19.95 Nonmembers $24.95

Visit ASAE’s web site at www.asaenet.org to order or view our complete list of publications.  You may also place an order by calling 888-950-2723 or 202-371-0940 in the Washington, D.C. area.

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ASAE Career Headquarters–Make Your Next Professional Step Today

Realize your professional potential in association management through www.careerhq.org—the best source of association jobs and resumes. Advertise your resume free of charge to hundreds of association employers and search CareerHQ.org’s targeted job database for the position that’s right for you. CareerHQ.org offers career development services, including job coaching, resume writing, and a career knowledge database. Numerous services are free, including resume review, interviewing guidelines, and a behavioral style analysis. You’ll also find helpful tips and resources to assist in your job hunt.

Click on the newest positions available for a sample of what you’ll find at www.careerHQ.org:

Business Development Assistant
Biotechnology Industry Organization—Washington, D.C.

Executive Vice President/CEO
California Society of Health-Systems Pharmacists—Sacramento, CA

Chief Professional Development Officer
Public Relations Society of America—New York, NY  

Editor
The Society of American Military Engineers—Alexandria, VA

Information Technology Specialist
International Reading Association—Newark, DE

Question of the Week–Marketing To Younger Generations

How does our association market to younger generations?

Back to School: The Needs of a New Generation
http://www.asaenet.org/asae/cda/index/1,1584,PID17795,00.html

Engaging the New Meeting Goer
http://www.asaenet.org/asae/cda/ammag/1,3146,PID14530,00.html

Tailoring Messages to the Changing Face of Membership
http://www.asaenet.org/asae/cda/index/1,1584,PID14996,00.html

Generations Provide Insight Into Volunteer Motivations
http://www.asaenet.org/asae/cda/index/1,1584,PID14743,00.html

Developing a Worker-Friendly Workplace
http://www.asaenet.org/asae/cda/index/1,1584,PID10443,00.html

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Register for The Center for Association Leadership's Fall Events

The Electronic Association - Marketing, Community and Web Site Strategy
Virtual
September 21-23, 2004

DC Association Law Symposium
Capitol Hilton, Washington, DC
September 28, 2004

Emerging Leaders Forum
The Center for Association Leadership's Marriott Learning Complex, Washington, DC
September 28, 2004

The FTC Proposes New E-Mail Rules: What Every Association Needs to Know
ASAE Conference Center, Washington, DC
October 1, 2004

 For a full listing of ASAE's events and to register, visit www.asaenet.org.

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Does your organization engage in e-marketing?
Find out how MagnetMail, the ASAE-sponsored e-Marketing Program that powers the ASAE Weekly, can help you achieve record-breaking results. Call MagnetMail at 877-488-2666, or visit us on the Web at www.realmagnet.com/commpartners. To request additional information complete our online form.