ASAE Weekly Bulletin

October 26, 2004


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Have Your Voice Heard on Fax Ban Issue

Now is the time to add your voice to the growing list of organizations pushing for Senate action on S. 2603, the bill that restores the "established business relationship" provision so that legitimate, business-to-business and association-to-member fax communications can continue unimpeded.

While the Federal Communications Commission (FCC) has granted a new six-month stay of its proposed fax regulations, until July 1, 2005, a permanent legislative solution is still needed. Unfortunately, the Senate failed to act on the legislation before they adjourned for the elections. Because of legislative procedures, the Senate pursued unanimous consent to pass S. 2603. At that time, only Sen. Barbara Boxer (D-CA) objected to the bill, preventing its passage. It is extremely important for all ASAE members, whether living in California or not, to contact Sen. Boxer at any of her offices with the simple message to please support passage of S. 2603.

It is the hope of ASAE and The Fax Ban Coalition that the Senate will consider this legislation during the lame duck session scheduled to begin November 16. Please visit ASAE’s Advocacy Center at http://capwiz.com/asae/issues/alert/?alertid=6096556 to send a personalized message to Sen. Boxer. The Fax Ban Coalition and ASAE also believe it very important to have other members of the Senate, particularly Democratic Senators and colleagues of Sen. Boxer, to personally contact her and ask her to drop her objections and pass S. 2603. We would therefore urge any association executive comfortable making a personal request to their Senator to please do so.
For more information, please contact Chris Merida at 202-626-2831 or by e-mail at cmerida@asaenet.org.

CAN-SPAM Act Resource Page Added to ASAE Web Site
Still unclear on which of your association’s e-mail messages might fall under the “commercial” category, as defined by the Federal Trade Commission (FTC)? ASAE has created a resource page for you on its Web site, accessible at http://www.asaenet.org/asae/cda/index/1,1584,ETI20735_MEN3_NID4971,00.html.

The CAN-SPAM Act of 2003 (S.877) went into effect January 1, 2004. Though the legislation was crafted to restrict the peddlers of pornography, false business opportunities, and those who use fraudulent or deceptive marketing practices, there are some implications for the association community in the FTC’s proposed rules implementing the new law. In short, the FTC interprets a wide array of association e-mails as “commercial,” including those about a conference registration or a new book on industry best practices, for example. On ASAE’s CAN-SPAM Act resource page, you will find “Frequently Asked Questions” about the law, ASAE’s comments filed with the FTC, as well as an article on how the proposed rules would impact associations prepared by the law firm Venable, LLP.

For more information on this and other public policy issues, visit www.asaenet.org.

Great Changes Bring About GREAT IDEAS!

December 5–7, 2004, Disney's Coronado Springs Resort, Orlando, FL
February 13-15, 2005 Sheraton Wild Horse Pass Resort, Phoenix, AZ
Hotel reservation deadline is NOVEMBER 4, 2004
Visit www.greatideasconference.org for reservations.

Reserve your spot today! These conferences replace ASAE's M&T Conference.

Are you looking for new ways to do business or new ways to work smarter? Are you ready for a new perspective on your organization? Do you want to be inspired? If you answered "yes" to any of these questions, The NEW Great Ideas Conference is for you!

From general sessions to Idea Labs and from a Career Fitness Center to a Business Solutions Conversation Cafe to Sunset Solutions, these conferences are conducive to collaborative learning and cultivating new relationships. Visit www.greatideasconference.org for the complete program schedule.

You can expect to

Stretch your thinking
Create new ways to think about the future
Deliver WOW experiences to your constituency
Discover ways to work smarter, faster, and leaner
Find new meaning to your current responsibilities
Expand your network
Have fun!

Creative and energizing, The NEW Great Ideas Conference ignites dozens of practical ideas you can implement immediately. In a comfortable, casual, and friendly environment, you’ll be engaged on all levels. Register today!

Questions about the event?
Please contact Megan Arzt (202-326-9549, marzt@centeronline.org) or Jamie Sadler (202-626-2719, jsadler@asaenet.org) for more information.

ATTENTION Business Partners: Are you interested in learning more about our UNIQUE business partner participation opportunities at The NEW Great Ideas Conference? If so, contact Jelena Meisel, Manager of Exhibitions at 202-626-2617 or jmeisel@asaenet.org. Learn more about our outstanding sponsorship opportunities by calling Liz Ware Whitmore at 202-626-9553.
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Question of the Week — How Do You Develop Better Marketing Techniques?

A Medium for Your Message, Part I
http://www.asaenet.org/asae/cda/index/1,,ETI16554,00.html

A Medium for Your Message, Part II
http://www.asaenet.org/asae/cda/index/1,,ETI16793,00.html

Getting the Most From Membership Marketing Materials
http://www.asaenet.org/asae/cda/index/1,,ETI15552,00.html

Marketing Audits
http://www.asaenet.org/asae/cda/index/1,,ETI15723,00.html

Sales Forecasts: The Hidden Killer and Hidden Key to Marketing Campaigns
http://www.asaenet.org/asae/cda/index/1,,ETI15333,00.html

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Upcoming Events — Sign Up Today!
Here's a preview of The Center for Association Leadership's upcoming events. For a complete calendar listing and to register for upcoming events, visit www.centeronline.org.

Women Executives Forum
November 2, 2004
Marriott Learning Complex, The Ronald Regan Building–Washington, DC

Building Relationships for Increased Association Sales
November 4–5, 2004
Marriott Learning Complex, The Ronald Regan Building–Washington, DC

AMS Learning and Demo Days
November 9–10, 2004
Marriott Learning Complex, The Ronald Regan Building–Washington, DC

Emerging Leaders Institute: Shaping Managers Into Dynamic Leaders
November 14–16, 2004
Nemacolin Woodlands Resort & Spa–Farmington, PA

The NEW Great Ideas Conference
December 5–7, 2004 Orlando, FL
February 13–15, 2005 Phoenix, AZ

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ASAE Career Headquarters — Make Your Next Professional Step Today

Realize your professional potential in association management through www.careerhq.org—the best source of association jobs and resumes. Advertise your resume free of charge to hundreds of association employers and search CareerHQ.org’s targeted job database for the position that’s right for you. CareerHQ.org offers career development services, including job coaching, resume writing, and a career knowledge database. Numerous services are free, including resume review, interviewing guidelines, and a behavioral style analysis. You’ll also find helpful tips and resources to assist in your job hunt.

Click on the newest positions available for a sample of what you’ll find at www.careerHQ.org:

Program Assistant, Federation Membership
U.S. Chamber of Commerce–Washington, DC

Membership Assistant
National Utility Contractors Association–Arlington, VA

Professional Development Manager
Professionals In Human Resources Association–Los Angeles, CA

President
Edmond Area Chamber of Commerce–Edmond, OK

Executive Director, Michigan Municipal League
The Mercer Group, Inc.–Ann Arbor, MI

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Recruit a Member and Advance a Colleague's Career

You understand the value of your ASAE membership. Share that knowledge with your colleagues and industry partners. Recruit just one member and you've strengthened the knowledge and networking base of our community. Visit http://www.asaenet.org/recruit to recruit your colleagues into ASAE.

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Does your organization engage in e-marketing?
Find out how MagnetMail, the ASAE-sponsored e-Marketing Program that powers the ASAE Weekly, can help you achieve record-breaking results. Call MagnetMail at 877-488-2666, or visit us on the Web at www.realmagnet.com/commpartners. To request additional information complete our online form.