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Personalization Rule Could Disqualify Mailings From Nonprofit Rates
New rules governing the kind of personalized information that can be included in Standard mail are set to go into effect June 1, without necessary clarification requested by nonprofit mailers, according to the Alliance of Nonprofit Mailers (ANM).
The rules stem from the U.S. Postal Service’s claim that "advances in technology," including the widespread use of computers to generate letters customized for individual recipients, warranted new guidance in this area. At heart, the new provisions allow "personal information" in a Standard mail piece only if there is an "explicit solicitation" for a product or service for sale or an "explicit solicitation" for a donation; all of the personal information is "directly related" to the advertising or solicitation; and the "exclusive reason" for including the personal information is to support the advertising or solicitation in the mail piece. If all three of these conditions aren’t met, organizations may need to pay First-Class rates on their mailings.
The ANM and other nonprofit organizations have sought clarification of terms used in the rulemaking such as "personal information," "explicit advertising," "explicit solicitation," and "exclusive reason," but have been unsatisfied with USPS response.
The ANM and other groups, including the Direct Marketing Association and Association of Fundraising Professionals, are attempting to have the USPS delay implementation of the new rule until it can be revised or clarified, and urge other organizations in doubt about whether their mail pieces will continue to qualify for Standard mail rates to send their concerns to: Greg Hall; USPS Pricing and Classification Service Center; 1250 Broadway, 14th Floor; New York, NY 10095-9599; or e-mail to gregory.a.hall@usps.gov.
For more information on public policy issues, visit the public policy section of the ASAE Web site at www.asaenet.org.
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Last Chance to Reserve Your Seat for The 2005 Partnership Dinner!
The 2005 Center for Association Leadership Partnership Dinner
April 5, 2005, 6:30–11:00 p.m.
Hilton Washington & Towers, Washington, DC
$200 per ticket
Register today!
You still have time to register for The 2005 Center for Association Leadership Partnership Dinner, formerly the ASAE Foundation Partnership Dinner. This program honors donors to the ASAE Foundation and The Center for Association Leadership Capital Campaigns.
  2005 Visionary Award recipients, General Colin Powell (Ret.) and Mrs. Alma J. Powell will be honored for their significant contributions to the global community and their inspiration and dedication to the goals of America’s Promise: The Alliance for Youth.
Enjoy an evening of conversation and entertainment as we recognize outstanding donors for their lifelong commitment to quality and professionalism within the association community. This is a don't miss event! Purchase a table or seat at www.centeronline.org.
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Deadline April 15th for Diversity Executive Leadership Program (DELP) Nominations
Now in its fifth year, the ASAE Diversity Executive Leadership Program (DELP) is a one-year program offering an opportunity for individuals from underrepresented segments of the association community to advance into the ranks of leadership in association management by providing networking opportunities, educational programs and career guidance.
Sponsored by the Detroit Metro Convention and Visitors Bureau (CVB), there will be up to 10 scholarships awarded. Selected DELP scholars will receive a complimentary one-year membership in ASAE and an appropriate local allied society, plus free registration to professional development programs and to the 2005 ASAE and The Center for Association Leadership Annual Meeting, August 13–16, Nashville, TN. Travel and lodging to the annual meeting will be covered for DELP scholars. The tenure of the program begins July 1, 2005 and ends June 30, 2006.
The deadline for application submissions for the 2005-2006 Diversity Executive Leadership Program is April 15, 2005. For more information about eligibility criteria, the program structure, a list of allied societies or to obtain a nomination form, please visit the ASAE Web site.
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Attend Upcoming June Symposia
Symposium for the Chief Executive and Chief Elected Officers (CEO Symposium)
June 13–14, 2005
Ritz Carlton Pentagon City, Virginia
ASAE members $495; Nonmembers $595
Register today!
This two-day symposium gives the Chief Executive and Chief Elected Officers an opportunity to explore priorities for the year and determine how best to work together. The curriculum carefully blends insights into making knowledgeable decisions, creating a culture of trust and sustaining a nimble infrastructure with practical tools. Productive and enjoyable exercises provide for immediate application of research-based alternatives to the realities of each participant's organization. The result is more common understanding and commitment to the key components of successful governance, strategy and organization. The symposium addresses not only the fundamentals essential for strong volunteer/staff leadership partnership, but also provides insight into the evolving challenges facing not-for-profits and those who lead them–and it does so in a highly enjoyable, interactive manner. Take advantage of this opportunity and register today!
Government Relations (GR) School
June 27–28, 2005
The Center for Association Leadership's Marriott Learning Complex, Washington, DC
ASAE members $495, Nonmembers $595
Register today!
This two-day program will explore a wide range of topics relevant to today's government relations field. GR School provides the training you need to maximize your association's influence on and relationship with government institutions. Whether you're new to the field or need to reacquaint yourself with the core issues every GR rep must know, this program will look at topics such as the most effective lobbying strategies, PAC management and grassroots recruiting. You will gain knowledge and insight from experienced GR professionals, and take home the best tactics and strategies to represent the needs of your association.
Register today! www.centeronline.org, 888-950-2723 (202-371-0940 in Washington, DC)
Questions? Contact Libby Bingham at 202-326-9507, lbingham@centeronline.org. This event is sponsored by Capitol Advantage.
Marketing & Membership Symposium
June 27–28, 2005
Marriott North Bethesda Hotel & Conference Center, Bethesda, MD
ASAE members $495, Nonmembers $695(The Nonmember rate includes a complimentary one-year membership to ASAE)
Register today!
Attend this two-day program designed for experienced association marketing and membership professionals. Stretch your thinking by examining new strategies and practical applications that will help you market your full line of products and services, as well as enhance member recruitment and retention efforts.
Two general sessions and eleven break-out sessions in marketing, membership and sales allow you flexibility in customizing your own experience. Content leaders will provide proven techniques to help you discover new ways to meet revenue objectives and drive business success. You will leave the symposium with the knowledge to examine and evaluate current practices along with the inspiration and tools to launch new initiatives. Don't miss this opportunity to network and learn with your peers!
Legislative Symposium
June 29, 2005, 8:30 a.m.–5:00 p.m.
The Center for Association Leadership's Marriott Learning Complex, Washington, DC
ASAE members $195, Nonmembers $295
Register today!
Like any professional, those involved in public policy need the right tools and resources to do their job well. The premier event for government relations specialists, this comprehensive one-day symposium will explore the latest trends and most pressing issues in the field. The breakout and general sessions will explore a variety of topics, including an overview of issues affecting state legislatures as well as the 109th Congress, successful coalition building and incorporating the media to enhance your lobbying efforts. You will hear from representatives of national associations, advocacy experts, congressional staffers and media moguls. Take advantage of this opportunity to survey your toolbox, access the resources that will best augment your program and network with other government relations professionals.
Register today! www.centeronline.org, 888-950-2723 (202-371-0940 in Washington, DC)
Questions? Contact Libby Bingham at 202-326-9507, lbingham@centeronline.org. This event is sponsored by Capitol Advantage.
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NOW Available—Core Competencies in Association Professional Development
The Professional Development (PD) Council, 16 authors and numerous volunteers combined efforts to bring you the newest resource published by ASAE, Core Competencies in Association Professional Development. Crafted around the core competencies identified by the PD Council, this resource addresses the essential elements in developing and running successful association educational programs.
If you're looking for more information on...
- The business and planning sides of professional development;
- Creating and fostering a learning culture;
- Developing a body of knowledge;
- Developing and delivering certification programs;
- Knowledge management in associations;
- Staffing and other topics that PD practitioners cope with daily, then purchase your copy of this top-rated book today!
Order online: search by title or by category in the "education" or "CAE authoritative literature" categories. You can also order by phone by calling member services at 888-950-2723 or 202-371-0940 and requesting product # 216018.
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Take Five in '05!
Congratulations to our 76 members that have recruited 103 new members in the February “TAKE 5” recruitment challenge. These are the members that have taken the challenge to help us reach our 2005-membership goal of 2,005 new members! A special recognition goes to Arthur A. Canter, president & CEO, Massachusetts Lodging Association, Boston, MA. Arthur is the lucky winner of the February prize drawing—a DVD player with a collection of movies filmed in Greater Cincinnati, courtesy of Greater Cincinnati Convention and Visitors Bureau! Please check out the ongoing campaign, complete list of recruiters and generous prize donors located at http://www.asaenet.org/recruit. We hope to add your name to the list next month!
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Join the 2005 Leadership Book Club
2005 Leadership Book Club
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Do you wish you could find the time to read books on leadership?
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Are you a person who reads books on leadership but yearns to share insights with other association executives?
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Do you want to hear how others put what they learn from leadership books into action and what they discover are the successes and failures of the ideas?
Then join the ASAE Executive Management Section Book Club. The 2005 schedule is now available. Meetings will be held on the second Wednesday of each month from February to June 2005 from 5:00–6:30 p.m. at ASAE, 12th Floor Conference Room, 1575 Eye Street, NW, Washington, D.C. An additional session is planned for The 2005 ASAE and The Center for Association Leadership Annual Meeting & Exposition, August 13–16, Nashville, TN. You can either attend in person or participate via conference call. Further details on the conference call will be provided by ASAE and The Center for Association Leadership.
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A Sneak Peak at What You'll Find in the April Issue of ASSOCIATION MANAGEMENT Magazine
Coming soon to your mailbox...the April issue of Association Management magazine. Do you subscribe? Subscribe today by signing up on the ASAE Web site at www.asaenet.org.
The CEO’s Survival Kit
A new study of top executives underscores the importance of relationships in making—or breaking—a career in association management.
The Ex-CEO’s Recovery Guide
Getting fired ranks high on the list of traumatic experiences, but it’s definitely not the end of the world. Author Harvey Mackay offers tips on recognizing the warning signs and gracefully handling and recovering from being let go.
The Cost to Connect
Keep connectivity high and costs reasonable at your next meeting. A technology road warrior explores multiple-choice technologies, cost-effective negotiation and cutting-edge tools to reduce system vulnerability.
Wellness At Work
The healthier your employees are, the better—for you and for them. Find out how implementing a workplace wellness program can sow significant benefits for your association.
Dare to Diversify
By 2010, the pool of people from which you draw your members may be very different than it is today. Are you prepared? Convention and visitors bureau executives offer their recommendations for capitalizing on diversity in the association marketplace.
Informing Future Initiatives
Results from the member needs assessment survey conducted by ASAE and The Center for Association Leadership spotlight most-valued benefits and top-of-mind issues.
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Find The Latest Association Jobs at Career Headquarters!
Realize your professional potential in association management through www.careerhq.org—the best source of association jobs and resumes. Advertise your resume free of charge to hundreds of association employers and search CareerHQ.org’s targeted job database for the position that’s right for you. CareerHQ.org offers career development services, including job coaching, resume writing and a career knowledge database. Numerous services are free, including resume review, interviewing guidelines, and a behavioral style analysis. You’ll also find helpful tips and resources to assist in your job hunt.
Office Manager/Meetings Manager
CSSP–Washington, DC
Director, System Events
United Way of America–Alexandria, VA
Senior Manager, Membership
100,000+ Member Organization and Growing–Milwaukee, WI
Director of Chapters and Councils
Texas Credit Union League–Dallas, TX
Events/Marketing Coordinator
TPCAR–Tacoma, WA
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Question of the Week–Choosing a CEO
Are there any publications that include a prescribed step by step guide on how a selections committee would choose a CEO?
Please see the following links. The first two are ASAE resources for which you’ll need to log in as a member to use. The third is from an outside source.
Hiring an Association Executive
http://info.asaenet.org/pdf/DOC008.PDF
Questions a search committee might ask CEO candidates
http://www.asaenet.org/asae/cda/index/1,,ETI10741,00.html
Toolkit for recruiting association executives
National Association of Realtors®
http://www.realtor.org/realtorae.nsf/pages/recruitingaes
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Take Advantage of Your ASAE Membership—Attend Upcoming Events
March Membership Idea Swap
March 24, 2005
Washington, DC
TRIA–Terrorism Risk Insurance Act
March 29, 2005
Washington, DC
Distance Learning Demo Day ONLY
March 31, 2005
Washington, DC
Giving Your Organization a New Brain
April 1, 2005
Washington, DC
The 2005 Center for Association Leadership Partnership Dinner
April 6, 2005
Washington, DC
American Association Day
April 6, 2005
Washington, DC
Blowing the Whistle—What mandatory compliance under Sarbanes-Oxley means for you and your organization
April 11, 2005
Washington, DC
Chicago Association Law Symposium
April 13, 2005
Chicago, IL
Book Club on Leadership
April 13, 2005
Washington, DC
The Cry for Help: Challenges Facing Retirement Plan Sponsors
April 14, 2005
Audioconference
April Technology Idea Swap
April 14, 2005
Washington, DC
CEO Dialogue Online: Leading Associations in the 21st Century
April 16, 2005
Online Course
Claiming Your Star: Creating a Star Performance Career Strategy
April 18, 2005
Washington, DC
Getting Your Place at the Table: Influence Negotiation Skills
April 20, 2005
Virtual seminar
El Competence: Improving Personal and Team Performance
April 28, 2005
Washington, DC
Essential Financial Skills for the Non-Finance Professional
April 20, 2005
Indianapolis, IN
Finding Our Way: Leadership For an Uncertain Time
April 28, 2005
Washington, DC
Fundamental Finance and Administration
April 30, 2005
Online Course
Essential Financial Skills for the Non-Finance Professional
May 3, 2005
Washington, DC
Exceptional Governance
May 5–6, 2005
San Francisco, CA
Book Club on Leadership
May 11, 2005
Washington, DC
Prometheus: A Leadership Think Tank for Senior Association Executives
May 12–14, 2005
Stein Eriksen Lodge–Park City, UT
Myers Brigss Type Indicator
May 12, 2005
Washington, DC
2005 Financial Management Symposium
May 23–24, 2005
Bethesda, MD
Springtime 2005
May 26, 2005
Washington Convention Center–Washington, DC
The 2005 Springtime DC Invitational
May 27, 2005
Woodbridge, VA
Future Leaders Conference
June 2–5, 2005
The Homestead–Hot Springs, VA
Book Club on Leadership
June 8, 2005
Washington, DC
Invitational Forum on Leadership and Management
June 9–10, 2005
Montreal Marriott Chateau Champlain–Quebec, Canada
Hotel Operations Program: Fairmont Hotel Dallas
June 9–11, 2005
Dallas, TX
CEO Symposium
June 13–14, 2005
Ritz Carlton Pentagon City, VA
Responding to Conflict
June 15, 2005
Washington, DC
Government Relations School
June 27–28, 2005
Washington, DC
Marketing & Membership Symposium
June 27–28, 2005
Marriott North Bethesda Hotel & Conference Center, Bethesda, MD
Legislative Symposium
June 29, 2005
Washington, DC
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Does your organization engage
in e-marketing?
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