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ASAE Files Comments on FTC Spam Regulations
ASAE filed comments last week with the Federal Trade Commission (FTC) on the agency's proposed rules implementing the CAN-SPAM Act, passed to combat unsolicited commercial e-mail, or spam.
In its comments, ASAE has argued that the FTC's proposal to shorten the time within which an organization must honor an opt-out request from 10 to three business days is "impractical and places a significant burden on associations," particularly small-staff associations.
"Small associations that do not have extensive technical support will be better able to honor an opt-out request in 10 business days than they would in three...," ASAE said.
ASAE also restated its belief that most electronic messages from associations to their members are "transactional or relationship" messages, and therefore not commercial in nature. The FTC defines "transactional or relationship" messages as messages with the primary purpose "to deliver goods or services that the recipient is entitled to receive under the terms of a transaction that the recipient has previously agreed to enter into with the sender." If the FTC would officially adopt this position, it would exempt most association electronic messages from the provisions of the CAN-SPAM Act.
To view ASAE's full comments in full, click here. Should you have views on the FTC's proposed regulations, please contact Chris Merida at cmerida@asaenet.org.
For more information on public policy issues, visit the public policy section of the ASAE Web site at http://www.asaenet.org/.
If you would like to subscribe to InRoads, the weekly public policy newsletter, or manage your InRoads account, please visit http://capwiz.com/asaeinroads/mlm/signup/.
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Association Performance to the Extreme–Not Your Typical Sessions
Attend the 2005 Annual Meeting & Exposition
August 13–16, 2005
Gaylord Opryland Resort & Convention Center, Nashville
Join us for "experiential" sessions, where the content is open-ended, and based on participation from you and your peers. Make these sessions all about you...and build a community of association contacts at the same time! Sessions include:
- Wisdom While You Walk (Sat., Aug. 13, 3:30–5:00 p.m.)
- Conversations that Matter sponsored by the Small Association Learning Community (Sat., Aug. 13, 3:30–5:00 p.m.)
- Conversations that Matter sponsored by the Large Association Learning Community (Sun., Aug 14, 3:30–5:00 p.m.)
- Conversations that Matter sponsored by the Professional Development Learning Community (Sun., Aug, 14, 3:30–5:00 p.m.)
- Conversations that Matter sponsored by the Emerging Leaders Learning Community (Mon., Aug. 15, 10:30 a.m.–noon)
- Conversations that Matter sponsored by the Technology Learning Community (Mon., Aug, 15, 4:15–5:45 p.m.)
- Conversations that Matter sponsored by the Senior Staff Learning Community (Tues., Aug. 16, 3:00–4:30 p.m.)
- The Cafe Model: Engaging Associations in Meaningful Dialogue (Tues., Aug. 16, 3:00–4:30 p.m.)
Plus, check out our great lineup of speakers, entertainers and more at www.asaeannualmeeting.org.
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Experience ASAE & The Center's Book Store
Feel like shopping? ASAE & The Center's Store offers a comprehensive selection of books, audiocassettes, events and learning opportunities for nonprofit professionals. Shopping here is an easy and secure experience. Check out one of our publications, Core Competencies in Association Professional Development, at ASAE & The Center's store.
Core Competencies in Association Professional Development
What does it take to run an effective association education program? Sixteen authors, including 10 CAEs, define an effective education program and share their expertise on the skills and competencies required in developing and running education programs. Chapters include:
- The Learning Professional in Associations;
- Stategic and Business Planning;
- Developing a Body of Knowledge;
- Instructional Design and Program Delivery;
- Legal and Contractual Issues;
- Development and Delivery of Certification Programs;
- Marketing Education Programs;
- The Why and How of Evaluation;
- Education Technology;
- Relationship Management;
- Management, Staffing and Administration;
- Creating and Fostering a Learning Culture; and
- Associations as Knowledge Organizations.
To order ASAE’s Core Competencies in Association Professional Development or other publications from our bookstore, call Member Services at 888-950-2723 or visit www.asaenet.org/bookstore.
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Looking for Ten Cool Staff Management Ideas?
The Center for Association Leadership's Web site, www.centeronline.org presents a wealth of information for association professionals. Have you heard of the "Ten Cool Project"? It is an ever-expanding collection of "cool" ideas, resources and samples, road-tested in actual associations and designed to serve as an idea-generation tool. Association professionals, industry partners and community members are encouraged to contribute to this collection by e-mailing KnowledgeResources@centeronline.org.
Click here to view Ten Cool Staff Management Ideas.
Visit www.centeronline.org for other "Ten Cool" lists.
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Call for Resources–We Need Your Help
Ever need samples or templates? You’re not alone! The Knowledge Center receives frequent request from members looking for sample marketing plans.
Do you have a marketing plan you’d be willing to share with your peers? Please contact us at KnowledgeResources@centeronline.org.
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Community Card Deck–50 Ideas to Help People Connect at Meetings
Build community at your next meeting! The Community Building Card Deck offers many possibilities to design your meetings in ways that enhance personal connections and increase the value of participation–whether you design a committee meeting for 10 or a large-scale convention for thousands. Here is an example of a community card entitled, Welcoming Guests.
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Meet-and-Greet Team
Involve individuals in creating a welcoming atmosphere to ensure that hospitality is experienced throughout your meeting.
Solicit a corps of volunteers to serve as part of your meet-and-greet team. (You can recruit additional people onsite). This team can make people feel more of a part of the organization and welcome at the particular event. Orient the team to your goals for the effort including greeting people, thanking them for coming and reaching out to individuals who look confused. Train them to be able to answer common questions about your meeting. Involve them at registration and at important places, such as outside general sessions, exhibit halls and banquets.
Tips: Provide the volunteers with a small supply of venue maps, program books and other related materials that someone might need. At your final session recognize the meeters and greeters. |
To order the Community Building Card Decks, visit the ASAE Bookstore and search for Community Building Card Deck: 50 Ideas to Help People Connect at Meetings.
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Question of the Week–Advertising Rates
A sales manager from Illinois submitted this week's question.
Do you have information on advertising rates for Web site banners?
ASAE RESOURCES
ASAE Banner Advertising
http://www.asaenet.org/asae/cda/index/1,1584,PID1556,00.html
Association Models & Samples: Advertising Guidelines and Rate Cards
http://www.centeronline.org/knowledge/assocmodel.cfm?ID=2085&ContentProfileID=129900&Action=searching
Essential Ad Management Sites
http://www.asaenet.org/asae/cda/index/1,1584,PID15557,00.html
Generating revenue for Web sites
Technoscope, Aug. 2000
http://www.asaenet.org/asae/cda/index/1,1584,PID14763,00.html
Is banner advertising right for you?
Marketing Fast Facts, Feb. 2000
http://www.asaenet.org/asae/cda/index/1,1584,PID14156,00.html
Legal: rejecting advertisements
Association Management, May 1998
http://www.asaenet.org/asae/cda/index/1,1584,PID10517,00.html
Tax implications of advertising and sponsorships on association Web sites
Association Management, Nov. 2003
http://www.asaenet.org/asae/cda/ammag/1,3146,PID20469,00.html
Resource Links: Marketing and Advertising
http://www.centeronline.org/knowledge/resourcelinks.cfm?ID=231&ContentProfileID=122093&Action=searching
Technology Section listserver
http://www.asaenet.org/cda/asae/lyris_search_form/1,3443,MEN1_NID4330,00.html
Web site advertising
Marketing Fast Facts, March 2000
http://www.asaenet.org/asae/cda/index/1,1584,PID14238,00.html
SAMPLES of Web site advertising pricing – Outside Sources
http://www.naemsp.org/advertisinginfo.pdf
http://www.ccapta.org/Advertising.htm#Online_Ad_Rates
http://naaahr.org/downloads/ad_packet.pdf
http://www.ccda-careerdev.org/advpolipro.html
http://www.mbrservices.info/conferences/webads.shtml
http://www.aba.com/Products/Ad_Main.htm
If you have a question or pressing issue that you would like to see addressed in the Weekly Bulletin, contact Knowledge Center/Information Central at 202-326-9559 or infocentral@asaenet.org.
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Find The Latest Association Jobs at Career Headquarters
Realize your professional potential in association management through www.careerhq.org—the best source of association jobs and resumes. Advertise your resume free of charge to hundreds of association employers and search CareerHQ.org’s targeted job database for the position that’s right for you. CareerHQ.org offers career development services, including job coaching, resume writing and a career knowledge database. Numerous services are free, including resume review, interviewing guidelines and a behavioral style analysis. You’ll also find helpful tips and resources to assist in your job hunt.
Government Relations Representative
ASME–Washington, DC
Executive Director
Association Management Group–McLean, VA
Director of Membership Development
ISTE–Eugene, OR
Administrative Assistant/Membership Coordinator
Texas Travel Industry Association–Austin, TX
Assc Exec Dir, Fin/Admin and CFO
JDG Associates, Ltd.–New York, NY
Career Headquarters is powered by Boxwood Technology.
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The Center for Association Leadership Offers Programs to Fit YOUR Needs!
Strategies for Developing Effective eMarketing Campaigns (Part one of a two-part seminar)
July 19, 2005
Building a High-Impact Board-CEO Partnership
Virtual seminar
July 20, 2005
Your Database–The Key to Small Association Success
Audioconference
July 27, 2005
Hotel Operations Program
August 4, 2005
Gaylord Palms Resort and Convention Center, Kissimmee, FL
ASAE & The Center for Association Leadership 2005 Annual Meeting & Exposition
August 13–16, 2005
Gaylord Opryland Resort & Convention Center, Nashville, TN
For a full listing of upcoming programs click here.
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Concerned about delivery rates of
your e-marketing campaigns? Are you loosing touch with
members?
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