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ASAE & The Center for Association Leadership Unveil New Brand and Logo
In January 2005, ASAE & The Center for Association Leadership began a nationwide branding effort to introduce our combined organizations to association professionals and industry partners. In April 2005, both the ASAE & The Center boards reviewed recommendations for the overall direction and nomenclature of the brand. This name, ASAE & The Center for Association Leadership, builds upon the 95% name recognition for ASAE as uncovered in the research phase of the project, while making clear the partnership relationship of ASAE & The Center. It will be used to brand programs, products and services of both organizations. The logomark represents both our desire to build a warm, welcoming community as well as our commitment to enhancing the performance and achievement of our members.
Our new brand is more than a name or a logo. It represents our dedication to consistently improving your experience at every turn. The brand builds upon the legacy of both organizations, and it shows how we will increase our value as we move forward. Our brand builds on our heritage while challenging convention and setting new standards. We have developed the following statements to define what we do and what members can expect from us.
OUR CAUSE (why we exist)
ASAE & The Center help associations transform society through the power of collaboration.
OUR VALUE PROPOSITION (what we do)
ASAE & The Center connect great ideas and great people to inspire leadership and achievement within the association community.
OUR PROMISE (how we serve our stakeholders)
We promise to provide exceptional experiences, a vibrant community and essential tools that make you and your organization more successful.
OUR GUARANTEE
Our goal is to provide truly exceptional offerings and service, and we won’t be happy until you are. If any programs, products or services of ASAE & The Center do not fulfill our promise, we will make the situation right or refund your money.
Changes have also been made in the GWSAE Network name to brand it more effectively with the names, ASAE & The Center. The new name is the “Greater Washington Network.” This change also allows for the NCSAE Network to be treated consistently, and become the “Northern California Network.”
ASAE & The Center for Association Leadership are two organizations that share one mission and one brand promise. Each organization is strengthened by the success of the other. Our brand supports our commitment to advance the profession of association management and the role of associations in society, while at the same time building upon a promise to deliver excellence and innovation in all of our programs, products and services.
The brand is the first step in a journey that is marked by key milestones and developments. On the horizon is the launch of our new magazine, Associations Now in October 2005. The new Web site launches in January 2006 and will be followed by enhanced membership benefits, and a renewed focus on delivering value to CEOs.
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CenterU--Your Gateway to Excellence in Association Learning
ASAE & The Center for Association Leadership are proud to introduce CenterU--Your gateway to excellence in association learning. Look for the 2005-2006 education catalog coming soon to your mailbox! Here are some highlights of what we have for you!
The Learning Experience: Our Commitment to You
CenterU strives to create learning experiences that...
- Make a difference in your life, your work and your organization;
- Encourage you to take risks, share successes and failures and say what’s on your mind; and
- Help you grow both personally and professionally.
When you participate in a CenterU program, you’ll learn about new possibilities and solutions in association management, leadership and innovation. You’ll interact with association professionals, renowned experts and thought leaders who are shaping the future of our profession. And, through peer-to-peer exchange, you’ll share your own ideas and learn from others in open, lively discussions.
We promise that each learning experience will be of excellent quality, relevant to your personal and professional goals, interactive, engaging and delivered in a welcoming environment.
Methods of Learning
1. Face-to-Face Conferences, Seminars and Symposia
You are encouraged to actively participate with the content leaders and with your colleagues through interactive and engaging learning methodologies. Through small group discussions, case studies, role-playing and brainstorming, you are given several opportunities to interact with others and enhance your learning process.
2. Online University (OnlineU)
The newly created OnlineU includes all CenterU programs that are Web accessible. We bring education to your fingertips—you decide the location! These programs provide convenient scheduling and flexibility—some are offered in real time and others can be accessed as your time permits.
OnlineU programs include a membership series, just-in-time public policy briefings, audio-only series for small staff organizations, research findings and career development. All programs are priced per site so that multiple people from the same location can participate for one price.
OnlineU also offers certificate programs including Principles of Financial Management and Effective Practices in eLearning.
To learn more about OnlineU offerings contact us at OnlineU@centeronline.org.
3. Learning Communities
This year ASAE & The Center for Association Leadership launched Learning Communities—a new initiative that provides an opportunity for association professionals to come together to solve common problems. Our current Learning Communities include: large-staff associations (100+ employees); small-staff associations (10 or fewer employees); technology; professional development; emerging leaders; and senior staff. Members who participate in a Learning Community share knowledge through
- Attending virtual meetings of the community;
- Participating in online discussions;
- Sharing documents or work products to help others do their jobs; and
- Developing and organizing specific, time-limited projects based on articulated needs.
With more than 50 education programs from September 2005 through August 2006, stretch your thinking by examining new strategies and practical applications that will help market products and services, enhance member recruitment and retention and drive business success. View our fall education calendar when it arrives in your mailbox or visit www.asaenet.org to view and register for a program now!
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Stay on Top of the Annual Meeting with the XtremeASAEBlog
Stay on top of the Annual Meeting with the XtremeASAEblog. The 2005 ASAE & The Center for Association Leadership Annual Meeting is going full-speed ahead. Whether you’re with us now in Nashville or not, you can see what’s going on through the XtremeASAEblog, a chronicle of what’s happening at the Annual Meeting. Your bloggers—the writers whose thoughts you'll be reading—are several experienced bloggers from the association community who just couldn't wait to get started, so check out the blog now and after the annual meeting.
Here’s a recent post from Kevin Holland, of the Association Blog, to whet your appetite. Here’s what Kevin had to say about Malcolm Gladwell’s (author of Blink and The Tipping Point) general session presentation.
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What Do You Know?
Gladwell's presentation this morning was everything I thought it would be—funny, well presented, thought provoking. If you've read the book, like I just did recently, the stories and concepts were familiar, but nonetheless compelling.
I believe that Jeff and several other bloggers here are going to post more details from the session, but I did want to mention one aside that I thought was priceless (and judging by the applause, so did a lot of other people). Gladwell told the story about a famous tennis coach—I forget the name—who spent thirty years meeting with all the greats of the sport for lengthy conversations, to soak up their knowledge of tennis.
He told Gladwell, "After thirty years of talking with the greatest tennis players in the world, the only thing I've learned is that they don't know anything about tennis."
And Gladwell said this morning: "Think about that the next time you convene a focus group of your members." |
To view the XtremeASAEBlog, visit www.XtremeASAEblog.org.
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The CEO Symposium for the Philanthropic Sector–Coming This October
CEO Symposium for the Philanthropic Sector
October 17–18, 2005, Baltimore Marriott Inner Harbor, Baltimore, MD
$495 for all Philanthropic Organizations
Register today!
An exclusive learning opportunity for CEOs, executive directors and top elected leaders of philanthropic organizations.
The CEO Symposium for the Philanthropic Sector is designed for you and your board chair to explore today’s governance issues and examine emerging leadership challenges.
Over two days you will examine:
- Critical issues of governance, strategy, transparency and public accountability including the implications of Congressional and state legislative activities regarding the tax exempt sector;
- Emerging best practices for successfully utilizing the unique dynamics of foundations, philanthropic, service, charitable, human service and cause-related organizations;
- The character of top volunteer and staff roles and relationships that sustain a culture of success in nonprofit organizations;
- Issues of critical importance to your organization’s success and your leadership term together.
This program is adapted from our popular CEO Symposium and gives you the opportunity to gather with peers and nonprofit leadership experts to share experiences, discuss ideas and explore priorities for your organization. You will participate in full group dialogue and in teams to help you determine how to work together as an effective leadership unit, clarify issues, jump-start important initiatives and gain insights into organizational dynamics.
This program represents a “must” opportunity for leaders of 501(c)(3) organizations interested in advancing their mission and contributing to social responsibility in the 21st century.
Content Leaders:
- Alicia Liss, board chair, Northwest New Jersey Community Action Program, Inc. (NORWESCAP), former community college VP and senior associate, Tecker Consultants, LLC;
- Terry Newhard, executive director, Northwest New Jersey Community Action Program, Inc. (NORWESCAP) and senior associate, Tecker Consultants, LLC;
- Glenn H. Tecker, president & CEO, Tecker Consultants, LLC; and
- Leigh Wintz, CAE, executive director, Soroptimist International of the Americas and senior associate, Tecker Consultants, LLC.
To register visit www.asaenet.org or call the Member Service Center at 888-950-2723 or (202-371-0940 in Washington, DC).
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Experience the Advanced Symposium for Chief Staff and Chief Elected Officers
Advanced Symposium for Chief Staff and Chief Elected Officers
September 19–20, 2005
Loews Philadelphia Hotel
Members $595, Volunteers $595, Nonmembers $795 (Nonmember price includes a one-year ASAE & The Center membership)
Register today!
An exceptional learning experience for association chief staff and chief elected officers.
The Advanced Symposium is designed for those organizations with successful association governance systems, whose strategic planning process is outcome-focused and effective and whose partnership between top staff and elected leaders is based on common understandings. The Symposium will explore emerging best practices with leading experts and provide an outstanding opportunity to:
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Share ideas, examine case studies and analyze forthcoming concepts and methodologies and their applicability to your association.
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Discuss key governance and operational issues and develop new and leading edge practical strategies which you can integrate into educational and communication programming, products and services.
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Participate in one of four learning communities, where you'll interact with a content expert who will address one of the four biggest issues identified by participants of the traditional CEO Symposia.
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Engage in full group dialogues, small group learning communities and one-on-one interaction with peers and instructors.
Content leaders include:
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Glenn Tecker, president and CEO, Tecker Consultants, LLC
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Jean Frankel, principal partner, Tecker Consultants, LLC
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Marybeth Fidler of Marybeth Fidler Consulting
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Robin Wedewer, president, The Wedewer Group and DataZone Research & Consulting, Inc.
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Richard Finstein, director of consulting services, CommPartners
Enrollment is limited in order to ensure a comfortable learning community.
Click here to view the brochure. To register, visit www.asaenet.org or call 888-950-2723 or (202-371-0940 in Washington, DC).
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Spend the Weekend With World-Renown Author Meg Wheatley
A Leadership Renewal Retreat with Margaret Wheatley
For CEOs only
Sundance Resort, Sundance, Utah
Columbus Day Weekend, October 6–8, 2005
Members $995, Nonmembers $1195
Register today!
CEOs, it's time get away from your daily routine, leave your Blackberry at home and spend the weekend with a preeminent author and facilitator, Margaret (Meg) Wheatley.
Join us in tranquil Sundance, Utah for a retreat that will allow you to reflect on your leadership, renew your commitment and energy, tackle the difficult issues of leading associations into the future and gain insights for the road ahead.
Led by world-class change agent and thought leader, Meg Wheatley, you will have the chance to engage with your CEO peers and learn the incomparable power of reflecting together to find new levels of effectiveness and motivation.
About Meg Wheatley:
Meg Wheatley writes, teaches and speaks about radically new practices for organizing in chaotic times. She is president emeritus of the Berkana Institute, a charitable global foundation serving life-affirming leaders around the world. Her newest book, Finding Our Way: Leadership for an Uncertain Time, is a collection of her practice-focused writings in which she describes both the organizational and personal behaviors that bring her theories to life. She has extensive experience in running renewal sessions all over the world and brings insight to association leadership everywhere. Her articles and work are at www.margaretwheatley.com.
About the Sundance Resort:
Located an hour south of Salt Lake City in the shadow of 12,000-foot Mount Timpanagos, this resort was founded by actor Robert Redford to develop a sustainable community for the arts and a vast wilderness preserve. It is the home of the summer Sundance Institute, a series of workshops for filmmakers, actors and screenwriters, and the Sundance Film Festival in the winter. With breathtaking scenery, a peaceful environment, many artistic and outdoor activities, a health spa, and a commitment of being a "haven for discovery and inspiration," this is a perfect place for renewal. Please plan to stay over the weekend to have some personal or family time in this exquisite setting.
Attendance is limited so please sign up early. Register today!
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Question of the Week–Diversity on the Board
An associate director of a professional association in Illinois submitted this week's question.
Do you have any information to help an association ensure diversity on its board?
ASAE & THE CENTER RESOURCES
Beyond Political Correctness: Discover the Benefits of Board Diversity
Linda C. Chandler
Association Management, January 2005
Creating a Board Without Borders: Five Tips for Working with an Internationally Diverse Board
Kate Pearson
Association Management, January 2004
Policies and Procedures in Association Management, Volume III
- Table 115: Average percentage of male and female voting board members
- Table 116: Average percentage of voting board members by race / ethnicity
- Table 117: How many voting members on the Board of Directors have physical or mental disabilities?
Creating a Board Without Borders
Association Management, January 2004
http://www.asaenet.org/Publications/AMMagArticleDetail.cfm?ItemNumber=6819
Including All
Association Management, June 2000
http://www.asaenet.org/Publications/AMMagArticleDetail.cfm?ItemNumber=4654
Mirror, Mirror: Does Your Board Reflect a Diverse Membership?
Association Management, June 2002
http://www.asaenet.org/Publications/AMMagArticleDetail.cfm?ItemNumber=11872
One Board, Six Languages
ASAE Global Link, November 2004
http://www.asaenet.org/Publications/EnewsletterArticleDetail.cfm?ItemNumber=6341
OUTSIDE RESOURCES
Board of Directors - Diversity [Resolution]
2005–Viacom, Inc./CBS
http://www.iccr.org/shareholder/proxy_book05/CORPORATE%20GOVERNANCE/BOARDDIVERSITY_VIACOM.HTM
Building Board Diversity: Charities Look for Ways to Recruit the Perfect Mix of Trustees
Chronicle of Philanthropy, December 11, 2003
http://philanthropy.com/free/articles/v16/i05/05002501.htm
Building Board Diversity: A Case Study of the Western Affiliates of Planned Parenthood Federation of America
NRSF Working Paper, 1997
http://www.nonprofitresearch.org/publications1526/publications_show.htm?doc_id=15872
FACT SHEET 21: Board Diversity
Friends of Libraries U.S.A.
http://www.folusa.org/html/fact21.html
Stimulating Organizational Success (S.O.S.): Overcoming Barriers to Board Diversity
http://www.artsresourcenetwork.org/organizational_growth/sos/boarddiversity.asp
Tougher governance – or more board diversity?
Boardroom Issues. CSR & Governance, 22 Jul 2005
http://www.management-issues.com/display_page.asp?section=research&id=2384
If you have a question or pressing issue that you would like to see addressed in the Weekly Bulletin, contact Knowledge Center/Information Central at 202-326-9559 or infocentral@asaenet.org.
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The Latest Association Jobs are at Career Headquarters
Realize your professional potential in association management through www.careerhq.org—the best source of association jobs and resumes. Advertise your resume free of charge to hundreds of association employers and search CareerHQ.org’s targeted job database for the position that’s right for you. CareerHQ.org offers career development services, including job coaching, resume writing and a career knowledge database. Numerous services are free, including resume review, interviewing guidelines and a behavioral style analysis. You’ll also find helpful tips and resources to assist in your job hunt.
Executive Director
American Association of Political Consultants–Washington, DC
Manager of Member Services
Public Risk Management Association–Alexandria, VA
Director of Test Development & Psychometrics
CPS Human Resource Services–Sacramento, CA
Director of Communications & Marketing
Confidential–Harrisburg, PA
Senior Project Coordinator
International Council of Shopping Centers–New York, NY
Career Headquarters is powered by Boxwood Technology.
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Register for Upcoming Events Offered by CenterU--Your Gateway to Excellence in Association Learning
2005-2006 CAE Study Course: A Three-Day Immersion Program
September 8–10, 2005
Washington, DC
Advanced Symposium for Chief Staff and Chief Elected Officers
September 19–20, 2005
Philadelphia, PA
Write Effective Sales E-Mail: 10 Tips for Sales Success
September 21, 2005
Web-based course
2005 Annual Association Law Symposium
September 23, 2005
Washington, DC
6th Annual Summit Awards Dinner
September 27, 2005
Washington, DC
How to Look for a Job on the Web
September 28, 2005
Virtual seminar
Professional Development Management Series
October 1–November 11, 2005
Web-based course
Powerful Leadership Retreat with Meg Wheatley
October 6–8, 2005
Sundance, UT
CEO Symposium for the Philanthropic Sector
October 17–18, 2005
Baltimore, MD
Career Stages vs. Generational Issues
October 19, 2005
Virtual
Hotel Operations Program
October 27–29, 2005
Minneapolis, MN
For a full listing of upcoming programs click here.
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Concerned about delivery rates of
your e-marketing campaigns? Are you losing touch with
members?
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